Nesrine Changuel: evaluation

Transcript context

…That's the best, do you think? Maybe just like an actual conversation? Exactly. I mean, that's the bar that we're setting ourselves, like comparing Google Meet to how this experience of meeting could be better if we were all having this conversation in a row. Because if you get this as a goal, you set a higher bar of expectation and you start to think in a human way. And by the way, there is another example that really stick to me, which when I was preparing for this project, I spoke with a head of product from Dyson and he said a very similar thing. Actually, when I spoke with Andy, He said, um, we don't compare our diesel vacuum cleaner to other vacuum cleaner. We compare them to what if I hire a real person and how would that real person would be better than the robot that we are building. Actually, if you hire a certain person to clean your house, you probably tell that person to start with a certain room or to clean in a certain way, which the robot was not ready at that time. So they added recommendation into their robot to get closer to what a real human space could happen. So that's the concept of humanization. It's all about making sure that your product, or it's actually about reminding users that there are real human behind the product and we want to achieve that. If you want to see a really delightful human-like vacuum cleaner, the Matic. I don't know if you've seen the Matic. I just got one. And yeah, that is a pure delight. They nailed it. They didn't need to read your book. They nailed it. So coming back to this B2B piece, I think it's an important piece to just make sure we help people see. Do you feel like what I said is true, that if it's like a new market without a ton of competition and you're solving a big pain point, they're like, this is a hair on fire problem. I just need I need a CRM that works or I need a customer service thing for ServiceNow. There's less need to get this right, to exceed expectations, to anticipate needs. If you're just like solving the problem they have and there's nothing else, that's probably gonna be okay.…

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