David Rosenthal: belief

Transcript context

…That's completely lost to history today. You don't hear anyone talking about— Ferrari is this sort of like untouchable apex brand. That it's hard to imagine that happening just, you know, as recently as the early '90s. Right. I mean, it's one thing if Lamborghini is beating them. I mean, that's bad. That's really bad. But if Honda is making a better sports car than Ferrari, there's a real, real problem. So how's Luca going to turn this around? He comes up with 3 priorities: the team, the technology, and the myth. So number one, the team, the Formula 1 team. We have to fix the Formula 1 team. Going back to his great quote, you know, there's not a direct correlation between victories on the track and cars that you can sell, but the team feeds the myth. If you don't add wood to the fire of victories on the track, the flame of the myth will die. You cannot only lose. Yep. So the team hadn't won a championship since 1979. Luca goes out and recruits the dream team. I think the greatest set of F1 team members that had ever existed in history. Jean Todt, team principal. Ross Brawn, race engineer. Michael Schumacher, Ferrari number one driver. And it takes a couple of years for Luca and the team to turn this around. But this is just absolute domination that they unleash on the field. By the end of the decade, there would be 5 straight years, 2000 to 2004, where Michael Schumacher won every single Drivers' Championship 5 years in a row, and Ferrari won every single Constructors' Championship 5 years in a row.…

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