Ben Gilbert: belief

Transcript context

…Imagine the Porsche of the 80s, early 90s, commanding that, it would never have happened. But now, the brand has changed so much that $50,000 for a color, people are falling all over themselves to do it. Right. Why not? The other thing that it's emblematic of, which I think we haven't really talked about yet, of what makes Porsche special, is this unbelievable heritage. The design language that they use and what the 911 is. You mentioned earlier, they don't really change it that much from generation to generation. There's this obsession with, put something out there and then spend years and years and years, tiny little tweaks and refinements, making it the platonic form of what it can be. There's this obsession with, if you loved Porsche in any given year, we want to make sure that we keep you along for the ride, and you can continue to love us today. Right. If you as a child wanted a 911, guess what? It's still around, it still looks about the same, and it's still the same level of desirability that you wanted back then.…

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