Evidence receipt / recommendation
Published · transcript-backedPete Kazanjy: recommendation
15 Dec 2022 Lenny's Podcast Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
“There's this really great article on Lenny's newsletter on adding a sales organization to a self-serve product that Lenny had me write and then he edited the heck out of it, and it's really a fantastic asset. But what I would say there is that there are a lot of PLG or self-serve motions out there that they've stagnated themselves because they didn't add the sales piece to it.”
Source trail
Everything needed to verify it.
- Speaker
- Pete Kazanjy
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 15 Dec 2022
- Publisher
- Lenny's Podcast
Transcript context
…As a founder, do you have to get good at sales? A lot of founders are like, "Oh my God, we're going to do PLG. We're going to be self-serve, freemium, we don't need sales. I'm just going to let people figure it out." Is it a requirement of a B2B business to get good at sales as a founder? I would say you don't have to get good at it, you just have to get non-zero at it. There's this really great article on Lenny's newsletter on adding a sales organization to a self-serve product that Lenny had me write and then he edited the heck out of it, and it's really a fantastic asset. But what I would say there is that there are a lot of PLG or self-serve motions out there that they've stagnated themselves because they didn't add the sales piece to it. I would encourage people to read that article, I forget what it's called, you added a really cool name. Oh, The Transition: Layering on Sales to Product-led Growth.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.