Ben Gilbert: belief

Transcript context

…This is how Switzerland gets the reputation as the watchmaking capital of the world. Exactly. Basically, this creates centuries of momentum, especially in this distributed établissage system of how Swiss watches were made. I think about it as this beautiful blend of French beauty and appreciation for aesthetic and Swiss precision. Well, it sounds like Switzerland itself. It’s a blend of French beauty and German precision. I love it. That’s definitely one big reason why Hans is like, okay, we got to move Rolex to Geneva to participate in this tradition as we’re now going to be selling to the world. But the other reason is after World War I, they’re like, well, we’re going to be selling to the world now. Britain is still going to be our largest market likely, but every country in the world is fighting, or at least every European country has troops fighting in World War I. They’re all seeing the benefits of the wristwatch. This is going to be way, way, way bigger after World War I. I need to be able to serve the whole world.…

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