Ben Gilbert: belief

Transcript context

…And it's your players, it is your product on the field. It's also interesting to note who wasn't producing content about concussions. I mean, this Will Smith movie came out that I don't think was through the media channels of any of the NFL's partners. I think the NFL wields a lot of influence and saying, oh, you may not be a part of the networks that get our broadcast in the next generation. That strategy would have worked really well 30 years ago, but in the social media era where individuals have Twitter accounts, a lot harder to control the narrative.…

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