Adam Fishman: evaluation

Transcript context

…Yes. This is going to be the title of the podcast. Awesome. So like user psychology, I think one of the things that people don't easily understand is that most people come to your product with an emotional frame and a lot of people want to appeal to their logical brain right away. And the reality is, don't do that. And so you have to understand the mindset that people are in. How low are their lows? How high are their highs? Why are they seeking out your product? And it often, as I mentioned, stems from some emotional challenge that they're having or something that they're seeking. And it's not because your product is the best chat bot or because it gives the best answers. There's a different thing that they're trying to solve. And only when you address that can you move on to those other things. So that's the second competency is, customer knowledge. It reminds me of something I mentioned on some podcast recently, this tweet that one of the Collison brothers tweeted about how user research is often misunderstood in that people think you do user research and that informs what you build. And instead the way you think about it is user research informs your model of your customer and that model informs what you build.…

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