Gaurav Misra: observation

Transcript context

…It's a secret. I'm not even going to ask you what's on that secret roadmap. You can't tell me. What's an example of feature that came out of that secret roadmap that's been a big deal for you guys? Tons. I mean, I'll give you an example from a long time ago. One of the first AI features we added after the app initially took off was this feature called eye contact. So this was a feature where if you're recording something, oftentimes people who are new to recording a video might read from a script or a teleprompter or something like that and they might have that off-screen. So it looks like you're reading and it's not great from the perspective of the video itself or the viewer of the video. So we had this feature where it basically shifts your eyes to look at the camera. And we were actually the first company to build this. We worked with Nvidia on this. It's actually really interesting because when we originally reached out to Nvidia about this. They were not sure why we needed this. And they actually gave it to us pretty openly and were excited about some sort of partnership of how can we get this technology into something that could be useful. But we saw this creator use case which was unique, and it was one of the ideas that came out of the brainstorm and we threw it on there, we launched it. It was a huge success. I mean, I'll be honest, the video, the ad that we made, a social media post that demonstrates this was so viral, it was made in basically every language around the world. It still till today gets millions of views. We find reposts and reposts of that thing that other people have created that get millions and millions and millions of views because people are like, "Wow, this is a great idea. " And now it's been copied the hell out of, I think it's available basically on every app you can imagine. For good reason of course. But that's one of the ideas that came out of it. You talked about how you come up with these secret roadmap ideas. I'm just intrigued by this. I'm going to spend a little more time here. Does your team ever work with an AI LLM to help brainstorm? I imagine that's where things will go, where you're actually jamming. The AI agent is brainstorming along with you.…

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