Alisa Cohn: commitment

Transcript context

…I love it. Maybe one more? Yeah. So another one is, what kind of company culture do I think is important? People definitely don't talk about this before they found the company and they assume they're on the same page. So one founder might be, "I want to have this great company where everyone loves it and we're all loving together and working hard together. And it feels like a..." To use your word before, "It feels like a family." By the way, that's great. That's fantastic. "I want to have a get it done, results-focused culture where we're just executing the hell out of everything and that we're just focused on winning." By the way, those two can actually exist together. But if you're pushing in one direction without the other and your co-founder is pushing the other direction without yours, it really can feel like two different companies. And that's... When I go into a situation at one of my client sites, often I will hear from the employees, "It feels like we have two different companies and two different cultures depending on whose team you're on. " And that, of course, leads to lack of coherent working together and certainly even just lack of different standards and expectations. Awesome. Okay. To kind of start to wrap our conversation, I want to take us to a recurring segment of this podcast that I call, Fail Corner. We've talked a lot about failure at this point and just all the ways people fail. I'm curious if, in your career or life, there's a story that might be helpful for folks to hear when things didn't go great and you've failed, and if you learn something from that experience. And the reason this is something I do is I feel like people listening to this podcast, everyone's like, "Sounds so amazing, everything's always going great. They're killing it." When in reality, that's not actually how things go. So these end up being really helpful for people like, "Oh, wow. Even Alisa had a really hard time sometime." Is there a story that you could share?…

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