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Published · transcript-backed

Ben Gilbert: prediction

15 Dec 2025 Acquired 10 Years of Acquired (with Michael Lewis)

“If we put this in the feed, if we don't live up to the expectations that our listeners have, we will burn them and they will leave us forever.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
prediction
Recorded
15 Dec 2025
Publisher
Acquired

Transcript context

…Right, and they learn to trust you. They learn to trust you, that if you're interested, they'll be interested. In fact, what they're buying into is not the subject but your interest in the subject. Yes, and I am terrified of betraying that trust. Anytime we make an episode, I think of it as a churn opportunity. If we put this in the feed, if we don't live up to the expectations that our listeners have, we will burn them and they will leave us forever. Why does Acquired framework, there's a strong element of terror of why it works? We're constantly terrified every time we make an episode.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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