David Rosenthal: commitment

Transcript context

…When India plays Pakistan and cricket, it is a national holiday. That game, that match was the 10th most watched TV event of the year, period, around the whole globe. The young team comes home, Lalit calls up Nike before they leave South Africa. He is like, I need open air tour buses for the team for the whole retinue. You can meet us at the airport. We are going to do a parade to the stadium in Mumbai, and we’re going to have a big, huge victory celebration just like they do in Western sports after they win a World Cup. 00 AM. The crowds are packed. There are four million people on the streets. It takes them 11 hours to get from the airport to the stadium. It’s all televised all across the country. It’s a national holiday. And it is the most perfect fertile ground in which to insert the imminently-about-to-launch IPL.…

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