Marty Cagan: preference

Transcript context

…Yeah. I know that you teach coaches. You have a conference, I think, recently where you're coaching coaches, is that right? Yeah. Not so much a conference. Our problem is, I mean, SVPG, we're very small, we're just five people. And we're booked out for nearly a year. So we are always asked who can we recommend, and the truth is we don't have that many people that we know and can recommend. I mean, there's a lot of people that do feature team stuff, but the people that ask us are because they want to become a great product company. And so we don't know that many. So we've decided to do a session in Europe and a session in the US where we invite people that are independent coaches. We don't charge them anything, this is just a way to get to know them and hopefully help them. So we did that in London a couple months ago and we're going to do it in New York in December. That's definitely one of the most common questions I get is, "Where do I find a coach? Who's a good coach?" And so I really love that you're creating more coaches and helping coaches get better. Along that same line a little bit, how do you think the role of product management is changing and evolving?…

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