Lenny Rachitsky: recommendation

Transcript context

…Totally. Okay. So the catch 22, I don't know if that's the term here. The challenge is, okay, so great, founders should be doing sales. Most founders have never done sales. They just want to build product. They're mostly product people, design people. Sometimes there's founders that are salespeople. Rarely is that the case in my experience. So doing sales is very hard, not something that comes naturally to a lot of people. A lot of people are very afraid of it. So with that, let's get into how to actually get better at the sales process. I think a nice framework for how we can go through this is basically first let's talk about the sales cycle, the steps, the key steps of a sales cycle. And then we'll just go through each step and help people learn some tactics to get through each of those conversations. Sounds great.…

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