Ben Gilbert: belief

Transcript context

…If you were climbing here tomorrow. Yes. Diving down to great depths, taming oilwell wildfires. I think there’s even one where they’re walking in a volcano. It’s just this brilliant campaign that, again, this is the late 1960s. It’s everything we’ve learned from the Mad Men era of advertising, completely the opposite of the Mercedes Gleitze era. We are leaning heavily into who could you be. I do think this was the very first chip of what made Rolex a real challenger to Omega, who had been the standard big Swiss watch brand. Rolex was really the one to bring lifestyle advertising to bear. Also, I know I keep harping on this Omega thing. Omega was actually worn by the soldiers in the Boer War that Hans had recognized. So they had the history, too.…

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