David Rosenthal: belief

Transcript context

…It’s very interesting and we see this trend in a lot of ways as the long tail starts to exist. Actually, I think this is right around that time that the long tail book came out. There’s two different strategies and two different playbooks to run. One is to enable the long tail, which means that you create these smaller affinity groups around really niche things that go super deep, like the acquireds of the world and the 700,000 podcast that are out there. Then, at the head of the curve, if you’re going to be one of the few that wins there, you need to run a very different strategy to say, “Hey, these are the pillars. These are the things that America is going to galvanize around.” Not just America but the world, which we’ll get into a second. It’s Avengers: End Game. I think Bob and Disney appreciate UGC and they appreciate all the technology companies and innovation, everything that’s happened over the ensuing 15 years. But it’s an “and.” There’s YouTube and Netflix. Right, but they’re inherently not that. It’s partially why the Twitter deal fell apart. When they really looked at it, there like, “Boy all this user creates [...] there’s all these risks and stuff involved in it because people are tweeting all the stuff that they’re tweeting, but it’s not actually what we do. We create content.”…

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