Aparna Chennapragada: prediction

Transcript context

…Okay, cool. This idea of prototyping as being kind of core to building these days, is there anything you do within Microsoft to operationalize that and make that just a thing everyone has to do? Is it just culturally do it or is it like you must show me a prototype before you show me it. Again, the future is here, unevenly distributed, even in Microsoft I would say, but there is certainly a strong cultural momentum and shift and desire to say, "Hey, let's actually look at live demos, live prototypes, and to even communicate the ideas. And to me, I mean, it's not always possible because obviously there are things that are deeply... If you're trying to change something in the bowels of Excel, you probably don't. There's even enough depth in the product that what you need to do, and you don't need to prototype that. But if you're especially thinking about new things and new products, new features, absolutely. Okay, let's talk about product management. There's this fear that emerged as soon as all these AI coding tools came out of just like PMs are dead, we don't need PMs. We could just build things ourselves. What are these people hanging around for? And what I found is it's actually the opposite that now that coding is easy. Now, the question is more and more, what should we be building? Why should we be building it? Is this right? Is this the right solution? Then getting adoption for it, which is what PMs are really good at. I feel like it's the opposite. PMs are the most important role. It'll change too, but let me get your take. Just what do you think the future of product management looks like? Do you think it's dead? Do you think it's going to thrive? Do you think it's going to change?…

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