Evidence receipt / belief
Published · transcript-backedMelanie Perkins: belief
2 Nov 2025 Lenny's Podcast The woman behind Canva shares how she built a $42B company from nothing | Melanie Perkins
“The goal driven structure, I think the things that we were talking about before. So the mission, actually breaking that down into the mission pillars, breaking those mission pillars down into the goals that we're then pursuing and then celebrating those goals when we do achieve them, I think is a deeply underloved way of building a company.”
Source trail
Everything needed to verify it.
- Speaker
- Melanie Perkins
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 2 Nov 2025
- Publisher
- Lenny's Podcast
Transcript context
…Did you know that I have a whole team that helps me with my podcast and with my newsletter? I want everyone on that team to be super happy and thrive in the roles. JustWorks knows that your employees are more than just your employees, they're your people. My team is spread out across Colorado, Australia, Nepal, West Africa and San Francisco. My life would be so incredibly complicated to hire people internationally to pay people on time and in their local currencies and to answer their HR questions 24/7. But with JustWorks, it's super easy whether you're setting up your own automated payroll, offering premium benefits or hiring internationally. JustWorks offer simple software and 24 7 human support from small business experts for you and your people. They do your human resources so that you can do right by your people, JustWorks, for your people. Is there anything else that is a good example of how you did something pretty different from how other companies operate? Anything else that comes to mind as a fun example? The goal driven structure, I think the things that we were talking about before. So the mission, actually breaking that down into the mission pillars, breaking those mission pillars down into the goals that we're then pursuing and then celebrating those goals when we do achieve them, I think is a deeply underloved way of building a company. Often people have a mission that's kind of on the wall somewhere and then what they're actually doing and the way they actually make money and the way people actually spend their time is in a very, very different direction from that original mission. And I think the magic is when you can bring those two things together and so you can have your mission, you can have your mission pillars that actually are helping to achieve that. And I think there's a real authenticity in that for customers as well, is that you are actually doing the thing that you promised you do, and it all ladders up together. It's certainly not an easy way to run a company, but I think that when you do get that formula, I think that there's a lot of authenticity with what you're saying you're doing, you're actually doing. I want to come back to that. That's a whole really cool process. Do you have with closing the loop with customers, but something else I want to talk about while we're in this topic of growth over time. I saw you post something about how you had to realize they had to slow down and not just work, work, work like crazy. Talk about just that realization and why that ended up being so valuable.…
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