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Published · transcript-backed

Ben Gilbert: belief

26 Aug 2019 Acquired Google Maps

“I think, when people talk about the emerging AR market, I think that's the widest use.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
26 Aug 2019
Publisher
Acquired
Episode
Google Maps

Transcript context

…Started with Ingress. It actually started with, I think it was Field Trip which was an application built on Google Maps that could show interesting points of interest around you if you held up your phone and panned it around. It's certainly by far the most successful augmented reality game or probably application period out there right now. For sure. It is funny. I think, when people talk about the emerging AR market, I think that's the widest use. It is the market. Pokémon Go, that's the market. That was Keyhole. Google also acquires a company called ZipDash. A very small company. I believe they paid $2 million for ZipDash. ZipDash was also based in Silicon Valley, California and they were providing and creating real time traffic data on streets. They were getting that data both from and sending it to mobile phones. Of course that is when you want traffic data, when you have your mobile phone with you while you are driving. It was a giant market of only four Nextel phones at the time of the acquisition.…

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