Evidence receipt / uncertainty
Published · transcript-backedBen Gilbert: uncertainty
21 Feb 2023 Acquired LVMH
“Would Jay and Rihanna trust the old stodgy, old Tiffany's, when they said, hey, we want you to be the global face, and we're going to totally blow everything up and appeal to a completely new set of people? I don't know if you do that deal.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 21 Feb 2023
- Publisher
- Acquired
- Episode
- LVMH
Transcript context
…Right? They're business partners with Ace of Spades, with LVMH. They're business partners indirectly with Fenty, with LVMH. LVMH has now also built a corporate brand around reinvention. Would Jay and Rihanna trust the old stodgy, old Tiffany's, when they said, hey, we want you to be the global face, and we're going to totally blow everything up and appeal to a completely new set of people? I don't know if you do that deal. But if it's Bernard, Alexandria Arnault, and the rest of the family, and proven success... I think the calculation for Jay-Z, Beyonce, Rihanna, and anybody of that stature, is not a purely financial one in these things, I don't think anywhere close. Their brand value is the most important thing to them. They can be very certain now partnering with an LVMH group brand or group of brands within LVMH that it's not going to hurt their brand value and probably will enhance their brand value. You can't say that about any other luxury group out there.…
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