Ben Gilbert: observation

Transcript context

…Exactly. Roone had this thing that, “It’s only recently occurred to me that everything is story-telling. I’d obviously work on a lot of pitch decks. Human beings absorb information best through story.” It’s a multi billion dollar realization that Roone had, that would play out over the next several years, that this the way to build enduring fanhood. Yeah and what’s super cool about this is that I feel like this one of the key meta themes for Acquired that run across everything we look at on the show and Acquired itself. I’m thinking about Sequoia and Don Valentine. Hopefully, many of you have gone and watched on YouTube the talk he gave at Stanford. He says in there the most important thing is story-telling. Money flows as a result of the stories. If you can’t tell a story, you’re not going to raise money.…

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