Marty Cagan: commitment

Transcript context

…I know people ask you this all the time, but I'm curious, is there anything big you're seeing change in the PM role broadly? We've talked about quite a few big dynamics that are changing. Interestingly, what we're really been talking about is the different definitions of the PM role. And so if we hold one of those definitions constant, let's say we are focused now on the empowered product manager, the one you and I grew up with, and those are the ones that are responsible for value and viability. In general, I think the principles are stable and I think they will remain stable. However, the techniques are undergoing some radical changes, especially with generative AI. Don't get me wrong, I've been living this every day as most of us have. I don't have it figured out. In fact, I recently changed my advice because I used to say, start with ChatGPT, go from there and I'll help you make that great. We'll go from there. And what I kept seeing was people taking what they get too literally, too seriously, too much value, and they were heading off in a wrong direction and then they were optimizing that. There's a lot going on right now. It's a moving target. Depends which system you're using and the day of the week now on what you're at, but whatever. Now I've been recommending to people that they think through the answer first. Really get them to think, put something down, then use ChatGPT to see if you can't improve on that, to see if you can't challenge that, to see if you can't make your argument tighter. So I've reversed and I did that because people are trusting the results too much. And when you talk about what they start with, is it like, here's a strategy I'm thinking for this product, or is it like a PRD [inaudible 00:51:48]…

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