Ben Gilbert: belief

Transcript context

…The former is not a strategy. There's the Southwest model of, we're going to have a different model for where we keep planes than every other airline. We're not going to use the hub and spoke model. Everywhere that we fly to in a constrained set of places that we fly to is going to be a pseudo hub for us. We're going to keep our planes diversified. We're only going to have one model of airplanes, so that way, they're easier to service. And there's a whole bunch of trade-offs involved with that, but that's our strategy. Even though it comes with a lot of downsides, we're going to lean into the upsides. I think the lean into the upsides thing for us is, if you're doing a super high velocity show, Benchmark's probably not going to feel like you're giving them a unique spotlight, in a way, to do something like that. If you do things that may or may not enable deep trust from listeners, then there are people that are not going to want to come on the show because they don't know how they're going to come across. If you always lean into this, we have very few guests, we think there are people that you really should hear from—which by the way, this is why the SBF thing burns me up so much just because we tried to be ridiculously selective—then it enables you to create content with people that otherwise are not going to go do the circuit. Not to mention, when we do three hours of content about the thing before it enables us to come in with that prepared mind. That's what I was going to say, too. There's an element. In the case on the Benchmark episodes, it actually was all pre-planned in advance that we were going to do the episode, just us, and then we were going to do the dinner with them. That was planned before we even released the first episode. We've experienced in the past with the show, there are times where we will engage with a company, a CEO, or a firm, before having done any Acquired content on them, and they don't engage fully right. Then we do an episode just us, and then it completely changes the tenor of the conversation.…

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