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Published · transcript-backed

David Rosenthal: prediction

18 Nov 2024 Acquired IKEA

“Later, once he, like Charlie Munger got turned onto the virtues of Costco, Ingvar would hilariously formalize this idea, this manifesto in 1995 as the hot dog product policy, because in 1995 they copied Costco and they start selling hot dogs in the stores.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
prediction
Recorded
18 Nov 2024
Publisher
Acquired
Episode
IKEA

Transcript context

…That is wild. I think they have multiple SKUs at that scale. Later, once he, like Charlie Munger got turned onto the virtues of Costco, Ingvar would hilariously formalize this idea, this manifesto in 1995 as the hot dog product policy, because in 1995 they copied Costco and they start selling hot dogs in the stores. I brought this up with Jim when I was talking about similarities between Costco and IKEA. He did not believe that IKEA copied the Costco hotdog, and here was his rationale.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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