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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

16 Dec 2024 Acquired Mars Inc. (the chocolate story)

“We picked M&M’s, thinking this’ll be just some nice light hearted fare about the candies and the characters on commercials that remind us all of our childhood. But as we dug into Mars Incorporated, the parent company, we realized that the story is totally thrilling.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
16 Dec 2024
Publisher
Acquired

Transcript context

…I’m David Rosenthal. And we are your hosts. Listeners, we were thinking. What episode would be fun to do before the holidays? We picked M&M’s, thinking this’ll be just some nice light hearted fare about the candies and the characters on commercials that remind us all of our childhood. But as we dug into Mars Incorporated, the parent company, we realized that the story is totally thrilling. It’s got World War I, World War II, new technologies and inventions, and serious family drama. Their corporate strategy over the years is just as clever as companies like LVMH, Walmart, and Costco. You don’t get to be the second wealthiest family in America without it. Seriously. Maybe it’s because we just did it, but I feel like there are a lot of echoes of IKEA in this one, too.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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