Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
16 Dec 2024 Acquired Mars Inc. (the chocolate story)
“The management of the trust became super removed from the realities of the business and the market. I think that’s how this happened.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 16 Dec 2024
- Publisher
- Acquired
- Episode
- Mars Inc. (the chocolate story)
Transcript context
…The controlling interest is owned by the trust. The management of the trust became super removed from the realities of the business and the market. I think that’s how this happened. It makes sense. Reflecting back on this period of time, thinking about Forrest Mars, this was the moment in world history for the global scale economies founder to rise. If you think about the early 1910s, you couldn’t take advantage of economies of scale in the way that you can now with the rise of globalization. There are things that would have been non economic before in addressing these small regional markets, but now that you’re distributing everywhere and America is a huge market on its own (finally), beyond that international, you have the potential for this personality type that Forrest Mars was to really succeed.…
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