Ben Gilbert: evaluation

Transcript context

…Yup. And along the way, as we’ve been saying, they build all this expertise in streaming video and particularly live video. So back in 2010, they make kind of the first move that starts setting them down another path which is not just streaming baseball and Major League Baseball, but they do a deal with ESPN and they become the technology provider that powers ESPN3 which is ESPN’s new site that they launched then that covers all of their internet streaming. So you still have to be an ESPN subscriber via your cable service but it’s now BAM and Major League Baseball in the background that’s powering all sports that ESPN is streaming online. And so they do that for a couple of years just as the technology backend provider. Then in 2014, a bunch of really interesting things happen. So one, that's the year that Amazon buys Twitch as we’ve talked about, which obviously is another form of sports in e-sports and live video streaming on the internet. But BAM makes a pretty big move. So they announce a partnership with WWE, the Worldwide Wrestling – I forget what it stands for now. It’s not the Worldwide Wrestling Federation. It’s Wrestling Entertainment or something like that? It's one of my favorite rebrands ever because the WWF, the World Wildlife Federation had the trademark, and then the WWE had to get off of it. They sued them, right?…

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