Ben Gilbert: belief

Transcript context

…Great. The first and (I think) the most landmark of mine is The Rehearsal with Nathan Fielder, season two. Oh my God. I don’t want to spoil anything for anyone. If you’re a person who believes that anything is spoilers, stop. I’ll tell you things that you’ll learn in the first 10 minutes of the first episode. Nathan, just to give you some quick background, a decade ago did a show called Nathan for You where he went and helped small business owners figure out how to make their businesses better, improve on a key area. But it’s all satirical. The way that he helps them accomplish their goals is very bad for their business in most other respects. He’s an incredible comedian, really dry sense of humor. The thing that he did in Nathan for You was a pretty good commitment to the bit. The lengths that he would go to. For example, to get a coffee shop owner to get more traffic in their store, they rebranded the store to Dumb Starbucks. He spent hundreds of thousands of dollars of the studio’s money, or maybe millions of dollars to commit to this rebrand. Obviously a bad idea. but great TV. In The Rehearsal, he commits to the bit so unbelievably hard, it takes years of his life. He has a goal to reduce the number of plane crashes by doing a deep study of the thing that causes plane crashes, which he believes to be pilot communication. In this season of The Rehearsal, he builds elaborate sets and hires a bunch of actors to simulate different experiences, to help these pilots feel more comfortable communicating with each other, so that fewer planes will crash. I am telling you, David, this is the tip of the iceberg. It gets crazy. Sounds amazing.…

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