Ben Gilbert: belief

Transcript context

…Yeah, it's like a different product. Are these the same people? It says their names, but I can't see their face. I can barely hear their voice. Once or twice a race, I get some little tiny amount of radio chatter. I think there's more you could do of bringing the people from "Drive to Survive" into the race that they're the same people, so you should be able to do it. And second, data visualization, to make he dynamic moments of the race. There are amazing moments in the race, but make them more understandable to new fans. If we're likely to see an overtake five laps from now, when so-and-so has the right tires and so-and-so else is pitted, exposing that, start talking about it, building toward it, and help me visualize it. Why is that going to happen in five laps and not two laps? A sensible way to show, hey, that person on our little thing, it says they're in first, but really they're not in first, because they haven't pitted yet. And those other four people have. Help me understand better what's going on. This is actually an opportunity, or maybe we could frame it as part of the bull case for Apple's involvement in the sport. They already developed special cameras for the F1 movie. Apple did. And they're bringing those to their coverage of the races.…

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