Marty Cagan: belief

Transcript context

…What made you decide to write another book and what is it about? Too many people in our industry view themselves as a victim of their company, like they're stuck in a feature team and there's nothing they can do about it other than quit. I think that's not true. There is so much they can do. Today my guest is Marty Cagan. Marty has been helping product teams and product managers improve their craft, processes and careers for over 20 years. He's worked with more product teams and more product managers than any human alive. He's also written two of the most popular books in the field of product management, INSPIRED and EMPOWERED, and this week he's releasing his newest book, TRANSFORMED. In our conversation, we cover some spicy and important topics. Where the product management field is going, the over hiring of product managers and adjacent functions, a trend he's noticed called product management theater. Also, why most product management advice you find online is giving you the wrong advice and why that's the case. Why many product managers are simply project managers and how to avoid becoming that person. Also, how to avoid hiring that person. What skills you need to work on and build to be an incredible product manager, especially with AI. How to shift your team and company to be more empowered. Signs that you're working on a feature team and why you probably don't want to be there and so much more. If you care about the field of product management and where it's going, you'll absolutely love this episode. With that, I bring you Marty Cagan after a short word from our sponsors. And if you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. It's the best way to avoid missing future episodes and it helps the podcast tremendously. Let me tell you about a product called Sprig. Next gen product teams like Figma and Notion rely on sprig to build products that people love. Sprig is an AI powered platform that enables you to collect relevant product experience insights from the right users so you can make product decisions quickly and confidently. Here's how it works. It all starts with Sprig's precise targeting, which allows you to trigger in-app studies based on user's characteristics and actions taken in product. Then Sprigs AI is layered on top of all studies to instantly surface your product's biggest learnings. Sprig Surveys enables you to target specific users to get relevant and timely feedback. Sprig Replays enables you to capture targeted session clips to see your product experience firsthand. Sprig's AI is a game changer for product teams. They're the only platform with product level AI, meaning it analyzes data across all of your studies to centralize the most important product opportunities, trends, and correlations in one real time feed. Visit sprig.com/lenny to learn more and get 10% off. That's S-P-R-I-G.com/lenny. This episode is brought to you by Eppo. Eppo is a next generation AB testing and feature management platform built by alums of Airbnb and Snowflake for modern growth teams. Companies like Twitch, Miro, ClickUp and DraftKings rely on Eppo to power their experiments.…

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