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Published · transcript-backed

David Rosenthal: belief

16 Dec 2024 Acquired Mars Inc. (the chocolate story)

“There are also, as always, a couple of versions of this story. But I think the one that is closest to the truth is that back when Forrest was in England, he had gotten to know a chemist who had invented a new method for milling rice that was called parboiling.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
belief
Recorded
16 Dec 2024
Publisher
Acquired

Transcript context

…This is so crazy. He owns a British company that makes Mars bars. He bought the Chappel Brothers. He started a new partnership in the US, a third business called M&M Limited, and now he’s looking to start a fourth company that makes rice. Yes, in Houston, Texas. There are also, as always, a couple of versions of this story. But I think the one that is closest to the truth is that back when Forrest was in England, he had gotten to know a chemist who had invented a new method for milling rice that was called parboiling. When you parboil rice through this new method, it results in more nutritious and importantly faster cooking rice for when you ultimately prepare it for eating. In 1942, this chemist and Forrest forms another joint venture company in Houston, Texas. They patent the method in America and start producing rice to sell, just like M&M’s, to the military. What’s the military need a lot of? Cheap calories.…

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