David Rosenthal: belief

Transcript context

…He’s like a zealot. He’s a total zealot. He is like, all right, we’ve got this killer product. We’re first to market. We’re basically going to invent this whole market. We need a name for the product. We need something that’s going to make consumers know to ask for this product, for our watches. We need to coin the term for the industry. He’s inspired here by the Kodak camera, which by then had been around for a while and was made not by the Kodak company, but by the Eastman company. Kodak, I believe, was the first invented product brand name, and it was a name that meant nothing. I think that’s right, and it intentionally meant nothing. It was easy to pronounce, it was easy to say. You could see it once. It was very memorable.…

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