Ben Gilbert: commitment

Transcript context

…Oh, yeah. That is going to come up in a second here. All right. I won't spoil it too much, but you got to understand at this time that this is really unique for a Chinese technology company to be building a product that is most popular in the US market. This was pretty unheard of and makes total sense when you think about the cultural differences of where it could be appreciated. Yeah. The super cool thing is the team learned their way into this. We're still in 2014 when they make this pivot and they launch the MVP of Musical.ly. Now they're already thinking about music clearly, but the name of the app as being a key feature, but it was more Vine and Kuaishou than it was what we think of Musical.ly and TikTok today. It was a broad short-form video platform. They launched it and they do a couple of really interesting things. Louis talked in that quote about the name of the app and doing app store optimization. This was a point in time when the app store, particularly the iOS App Store, started really prioritizing search terms, I don't know if you remember, Ben, a bunch of apps and Musical.ly does this more than anyone.…

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