Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
18 Nov 2024 Acquired IKEA
“Totally. This is, I would say, generation three of the IKEA business. Generation one is just small goods trading company.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 18 Nov 2024
- Publisher
- Acquired
- Episode
- IKEA
Transcript context
…It’s amazing. It’s one of these things that on the one hand we are, how many years into IKEA? Was founded in 1943 and we’re approximately in 1953–1954 here, we’re 10–11 years in. But the thing that is really working is this thing that just got started the previous year, which is the combo of the catalog and the showroom. That proves to be this amazing winning combination that they just realize, oh my God, we need to scale this. Totally. This is, I would say, generation three of the IKEA business. Generation one is just small goods trading company. Matches and pens.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.