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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

4 Jun 2024 Acquired Starbucks (with Howard Schultz)

“Not bean companies, not retailers, not coffee house chains, truly unheard of. So when you’re going on this road show, I think people of course are mystified.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
4 Jun 2024
Publisher
Acquired

Transcript context

…Well, I was considering it because Goldman Sachs [...]. I had no choice. Brotman at the time was not a big fan of [...] Schroeder, which was Dan Levitan’s thing, so Alex Frown became the lead. I had my own ego attached to this. I had so much fun on the road show. I was just in my element. I was trying to figure out your public comps at the time. I think there were zero publicly-traded coffee companies. Not bean companies, not retailers, not coffee house chains, truly unheard of. So when you’re going on this road show, I think people of course are mystified. There’s literally no public companies like yours. You have a huge investor education problem, right?…

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