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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

27 Jun 2019 Acquired Superhuman (with CEO Rahul Vohra)

“I think that’s a little bit of a contrarian thing to bring in a design agency. It’s sort of that early in a startup rather than hiring a designer or doing it inhouse.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
27 Jun 2019
Publisher
Acquired

Transcript context

…I was trying to, but that is a longer term thing. There are things you can do even when you don't have a team. What I did in Q4 was I bought superhuman.com and I raised about $750,000 of seed capital. Then in January, I did the wireframes. Then in February, I engaged with a design agency to make those wireframes into really beautiful high-fidelity markups. I think that’s a little bit of a contrarian thing to bring in a design agency. It’s sort of that early in a startup rather than hiring a designer or doing it inhouse. It is and it’s turned out to be super expensive compared to hiring a designer. I think I spent $45,000 on turning these wireframes into high-fidelity markups. Speaking of frameworks, I do have a framework on this which explains why I think it was the rational thing to do in my case, if you want to hear.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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