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Published · transcript-backed

David Rosenthal: evaluation

23 May 2016 Acquired Snapchat

“They literally put it on ice. And around the same time, more bad news, they get a cease and desist order from another startup called Peek-a-Boo that I think is also in the photo space telling them they need to stop using the name.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
evaluation
Recorded
23 May 2016
Publisher
Acquired
Episode
Snapchat

Transcript context

…Yeah, I read that. That blows my mind. They left the app in the store and went back to their lives. They literally put it on ice. And around the same time, more bad news, they get a cease and desist order from another startup called Peek-a-Boo that I think is also in the photo space telling them they need to stop using the name. So Snapchat or Peek-a-Boo is on the ropes at this point. They need to change the name. They brainstorm, they come up with Snapchat. And they kept the ghost. I’m pretty sure Brown actually came up with the ghost logo. That was his contribution before he got kicked out of the company.…

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