Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
27 Jun 2023 Acquired Porsche (with Doug DeMuro)
“From doing the research now, I think a large part of the intention of it was to really target the China market. It became successful globally, too, but I think the Panamera and the Cayenne too really helped Porsche enter China.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 27 Jun 2023
- Publisher
- Acquired
- Episode
- Porsche (with Doug DeMuro)
Transcript context
…It turns out these SUVs and making only supercars is very profitable. A lot of margin there. And China was starting to take off at this time, too. The final chapter to the Wiedeking era on the production side was the Panamera, the sedan. Porsche makes a sedan. Doug, I'm curious about your thoughts on the Panamera. I had always also been like, Porsche made a sedan, it's weird. It looks weird. From doing the research now, I think a large part of the intention of it was to really target the China market. It became successful globally, too, but I think the Panamera and the Cayenne too really helped Porsche enter China. No question. Looking back, that has become especially true as Porsche's business and all luxury brands business grown in Asia. At the time, though, they had an SUV. They had done that, so it was like, all right, sedan is the next place we want to compete. Let's replicate the success we had in the SUV.…
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