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Published · transcript-backed

Ebi Atawodi: recommendation

3 Dec 2023 Lenny's Podcast Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

“Do not use, I don't have a designer, to be the excuse for why you don't bring it to life.”

— Ebi Atawodi

Source trail

Everything needed to verify it.

Speaker
Ebi Atawodi
Attribution
Verified speaker
Claim type
recommendation
Recorded
3 Dec 2023
Publisher
Lenny's Podcast

Transcript context

…Because just one design is going to, like you said, worth a thousand words, as they say. The thing though is I feel like it's an easy cop out to be like, "Oh, but my design team doesn't have resources." So I'm like, "No, that's not an excuse. Start drawing it with your hands in the app store." Still tell the story because the story, you should be able to tell this. I'm obsessed with Steve Jobs. He would say, "Tell the story without slides." Right? So that mocking it up is just so you can actually bring that narrative and tell that story. And do an app store or sketch it out or use little rectangles to show low fidelity mocks. Do not use, I don't have a designer, to be the excuse for why you don't bring it to life. And often the designer sees it and like, "This sucks. I'm going to make it better."…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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