David Rosenthal: belief

Transcript context

…It’s not a huge business for them, but… It’s their direct Hershey bar competitor now, a direct competitor to Kisses and to the chocolate bar. The really big story, though, I think of the brothers’ tenure and Jackie too as a third owner of the business, and eventually later, she does also work in the business herself, is globalization. During their tenure, by the time they hand the business over to professional management in 2001, they’ve grown it from $800 million when Forrest left to $20 billion in revenue. Yes, there are all those acquisitions and product launches we just talked about, but the big thing is going global. The brothers take them to Japan, China, Russia, the Middle East, South America. This is really fun. In 1984, they start sponsoring the Olympics, and they totally run the Visa playbook. This is when they start unifying all the product brands globally. Snickers is Snickers everywhere, and we can market globally. They really do an amazing job. The brothers took it from $800 million to $20 billion?…

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