David Rosenthal: belief

Transcript context

…Yeah, the big one. I suspect that the German engineering thing also plays a role. I'm not against BMW and Mercedes-Benz, but certainly against the Japanese. I'm sure their margins are much, much higher than the Acuras and the Lexuses of the world. Even though when you really look at it on paper, it doesn't make sense. There is some level of like, the German engineering thing, like you alluded to earlier, has this incredible reputation that helps them. This car is just simply built better. It's Europeans, it's Germans. I think for a long time, that expressed itself in reliability of Porsches relative to other luxury car manufacturers. Today, is that as much as reliability, as much an advantage for Porsche as it was in the past relative to other things? Supposedly, reliability is still excellent based on the JD Power studies and all that. The question of whether it's actually important for people making decisions by the cars, I'm not so sure. How many of those SUV customers are leasing and don't really care if things stays reliable? I don't know. There is some component of quality that you just feel. It's certainly true. You get in a BMW or Mercedes-Benz, it's just not as nice. It's not the same. You have this feel. It's certainly more special. There's a specialness to it.…

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