Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
16 Dec 2024 Acquired Mars Inc. (the chocolate story)
“I don’t want listeners to get the sense that, oh, it’s just ad agencies that are doing this and it’s advertising. It really is the discipline of marketing, of which ad agencies, I think, were a lot more consultative in this function back in the day.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 16 Dec 2024
- Publisher
- Acquired
- Episode
- Mars Inc. (the chocolate story)
Transcript context
…I will say it is pretty incredible how much from here on out, the story is a story of ad campaigns. We are getting from a place where before this it was all product innovation, and from here on out it’s marketing innovation. Who won chocolate between 1950 and 2024 is a story of marketing and distribution. Yes, 100% marketing and distribution. You say ad agencies. I don’t want listeners to get the sense that, oh, it’s just ad agencies that are doing this and it’s advertising. It really is the discipline of marketing, of which ad agencies, I think, were a lot more consultative in this function back in the day. Today, they’re much more execution-oriented. Really, this is like the creation of the modern marketing discipline. Yup.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.