Evidence receipt / evaluation
Published · transcript-backedBen Gilbert: evaluation
20 Jun 2022 Acquired The Playbook: Lessons from 200+ Company Stories
“There wasn't a market either, because every other technology firm that was making radios and stuff had pivoted to make stuff for the military, which was no longer a customer.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 20 Jun 2022
- Publisher
- Acquired
Transcript context
…Right. These two men decided to start a company, which is crazy in and of itself in Japan in 1946. Even crazier, they decided to start a consumer electronics company. Crazy for two reasons. One, after the war, there was no technology left in Japan so what are they going to make? Their first product was a wooden rice cooker. There wasn't a market either, because every other technology firm that was making radios and stuff had pivoted to make stuff for the military, which was no longer a customer. Yes, it no longer existed. The second reason why this was a completely crazy idea was they were going to make electronic consumer products. The GDP per capita in Japan in 1946 was $17. Not $17,000, it was $17. There was no market. There was no technology.…
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