Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
16 Dec 2024 Acquired Mars Inc. (the chocolate story)
“I found that it was 70%, and the place that I found it was from—this is flashing forward a little bit—some 1979 consumer market research that Mars commissioned.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 16 Dec 2024
- Publisher
- Acquired
- Episode
- Mars Inc. (the chocolate story)
Transcript context
…For candy, especially, It really is a zero sum game. 90% of all candy purchases are impulse purchases. Only 10% of candy purchases are planned purchases. I found that it was 70%, and the place that I found it was from—this is flashing forward a little bit—some 1979 consumer market research that Mars commissioned. What they did with that information was they launched an all out initiative to lobby merchants to put candy displays near the cash registers, which didn’t happen until that point in history and is now ubiquitous. Interesting. It may indeed be 90% now in part because of those efforts by Mars.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.