Ben Gilbert: belief

Transcript context

…Wow. I didn’t realize that. I thought that candy had always been by the cash registers. It wasn’t until this Mars initiative in 1979. Maybe in smaller shops, but that’s (I think) especially with supermarkets when that changed. Interesting. Given the impulse nature of purchases here, it really is whatever candy is right in front of your face, tempting you to buy is what you’re going to buy. Being the scale player, being able to have the muscle with retailers to push Hershey’s and other candy to the back of the aisle or bottom of the shelf, makes all the difference in the world here.…

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