Evidence receipt / observation
Published · transcript-backedMelanie Perkins: observation
2 Nov 2025 Lenny's Podcast The woman behind Canva shares how she built a $42B company from nothing | Melanie Perkins
“Every idea starts in the chaos side, and then you have to work all the way to the other side, which is clarity. That very first step at the far end of chaos was quite an embarrassing step actually, because you don't have mastery at that point.”
Source trail
Everything needed to verify it.
- Speaker
- Melanie Perkins
- Attribution
- Verified speaker
- Claim type
- observation
- Recorded
- 2 Nov 2025
- Publisher
- Lenny's Podcast
Transcript context
…I heard from one of your team members, Melissa Tan, there's a deck like this for every project you kick off. There's this big vision deck. So we have this concept of chaos to clarity. Every idea starts in the chaos side, and then you have to work all the way to the other side, which is clarity. That very first step at the far end of chaos was quite an embarrassing step actually, because you don't have mastery at that point. You don't have all the answers. A lot of people think of Canva as like design graphics for social media and marketing and things like that, but you also have spreadsheets, whiteboards, charts, AI coding tool.…
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