Adam Fishman: preference

Transcript context

…If a founder is listening and trying to decide or hiring a head of growth or a new growth person, would you push them one way or the other, internal hire versus finding someone up and coming and smart? I tend to skew more towards internal hire to be perfectly honest, because I believe in creating opportunity inside a company. I think it's not done often enough. And I also believe that helping people transition into new roles is a way to get more people into the practice. And one of the ways that can happen is if you take a chance on somebody who has demonstrated a good track record in some other aspect of your business. So I tend to recommend internal. I think you have faster time to results. I think you know what you're getting better and in much less likelihood of making the wrong hire there. So I bias towards internal hires. Awesome. And I think partly, I feel that too because there's so much content and training for growth these days that somebody has that background in your company and is already motivated and excited and then can just learn, go to Reforge course, read certain newsletters, feels like it's a lot easier to ramp up. Except, I always feel like if you need someone for SEO or paid growth, that's a hard thing to learn. What's your take there?…

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