David Rosenthal: belief

Transcript context

…Actions express priority, so there's another maxim. He's like, I don't care what people say or hear what they do. You talk to the founders, it's like, hey, what would you do about this? I never answer. It's like, David Senra would do this, I'd say, hey, well, Charlie Munger would tell you this, Steve Jobs would do this, or hey, I heard a story about it here. My opinion is useless. You know my opinion on business building on how I build my business. It doesn't matter what I say. It's like, how's he approaching founders? Why is he making decisions? That's the important part. Steve told you that marketing was important to his actions because every Wednesday at 3:00 or I forgot the time, they had a three-hour meeting, he would have to approve every single piece of advertising marketing that went out for Apple. There is not a billboard in Kentucky that went out without him saying, yes, it's going to go out. If you actually listen to what he's saying, he's like, listen, I feel that the products we're making in Apple make people's lives better. He says this line, he goes, I want everybody in the world to own an Apple device. We know that it's not going to happen because it's so expensive. He goes, and to do that, we have to get really good at marketing. My interpretation of that on the podcast, what I said is, if you feel your product can improve people's lives, I think you guys already know, because you get thousands of messages just like I do, that yes, listening to Acquired, listening to Founders will improve people's lives and work, then you have a moral obligation to get good at marketing. All that means is not get good at marketing so our ad return goes up or that we can be celebrities. No. These messages are for all of history's great entrepreneurs that are dead, but those ideas won't die with them. Therefore, Acquired and Founders can gather these ideas and push them down the generations. That's why I'm not dilly dally. I'm going to let time carry all the weight, but I'm going to do everything I can so more people at least know. If you try Founders, oh, it sucks or whatever, whatever. I'm cool with that, but I just want you to have the opportunity to know it exists. Actually, I've had these conversations where it's like, guys, I'm telling you right now, I've said this to you, there are millions of people that would benefit from listening to Acquired, they just don't know it exists yet. We have to come up and find ways to make sure that people know it exists because they will love it, and it will make their lives better. Amen. There's maybe an area. I'm curious what you think about this, where our shows and approaches are a little different. I'm curious what you, Ben, think about this. A lot of these stories are just incredible stories too that I think are worth telling just for the sake of the story. It's interesting how sometimes I'm like, I'm not sure that we came up with a lesson that I would advise a founder to follow, but I know this was very entertaining and as true as we possibly can make it.…

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