Melanie Perkins: evaluation

Transcript context

…This makes me think about this concept of an ugly baby from the book, Creativity Inc., by I think Ed Catmull where he talks about how new ideas or this ugly baby that nobody wants to look at and deal with that I think he says they want to kill. I don't know why you would do that with an ugly baby. But there are these very soft, fragile things and it's really important to not kill them early and give them a chance to survive. And it's kind what I'm hearing here is have this big vision that many people are be like, "No, wait. This is completely absurd." And I love this idea of, "Okay, but here's one step we could take there to see if this could be a thing." Yeah, I completely agree. And I think that's the thing is that that very first step at the very far end of chaos, it's very embarrassing because you're like, "I have this idea that is so big and so wild and how the hell would I do that? I have no idea." And so it's quite a embarrassing step, actually, because you don't have mastery at that point. You don't have all the answers. In fact, you have likely none of the answers, but you just have the idea that you think would be cool. And ideally you get the idea that it would be so cool that you want to work really hard to will that into existence. And so I think one of the really key parts is not only just having the idea but thinking it's so cool that you're going to work for years to will it into existence. Actually Melissa did a really amazing pitch deck recently about the vision of, I won't go into the details right here, but the vision of her space and I was really excited about it. And so I think that that's the great thing about a pitch deck, is that other people can see your thinking and your thinking actually gets clarified as well as you go through that process. I talked to Melissa, I talked to a bunch of other people that work at Canva, that have worked at Canva, and something else I heard along these lines is this phrase, Crazy Big Goals, which I think is one of your values. Crazy Big Goals. I love that as a value. Why is that so important? How does that fit into this? And just talk about the power of having Crazy Big Goals.…

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