David Rosenthal: uncertainty

Transcript context

…I do. I just don’t think that seeing an ad on Facebook is contextually worse than seeing it on Snapchat. I’m already in entertainment mode. I can see that if you’re advertising to me when I’m on Google search and I’m on a quest for information and I’m like, “Coca-Cola, get out of here right now.” But on Facebook, I’m open to being entertained. Anyway, I guess the point I’m making is I think the context of Snapchat isn’t necessarily any better but since they’re doing brand ads and you have the opportunity to create a much more rich advertisement that it makes it a more valuable brand platform because you don’t actually care about that granular of targeting. Fair enough. I still think when I’m on ESPN and discover and I get Axe body spray, I would never wear Axe body spray, so I claim on the internet. But I don’t know, to the extent you can make an argument that television is still very valuable, this is the argument. Which you absolutely can. We're getting into my conclusion, but I think Snapchat’s opportunity is enormous because brand advertising currently is and has always been much larger than transaction-based advertising. I’m not sure with conversion-based advertising.…

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