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Published · transcript-backed

David Rosenthal: belief

24 Nov 2025 Acquired Coca-Cola

“Previously, it was just done state by state, which I think is probably how Coca-Cola trademarked the script logo earlier than that might have just been in Georgia.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
belief
Recorded
24 Nov 2025
Publisher
Acquired
Episode
Coca-Cola

Transcript context

…And by the way, a cola like what I’m holding up right now, David, this brown flavored fizzy drink, wasn’t a thing before Coca-Cola. Coca-Cola was insistent that we aren’t the coca variant of cola. Coca-Cola is one thing that means our formula, our secret formula with this mystery merchandise 7x, which is the real crux of the formula. And there are no other things that can be colas because we created the concept of Coca-Cola and we are N of one. So in 1905, Congress passes the Federal Trademark Act in the United States, and they federalize trademark protection in the country. Previously, it was just done state by state, which I think is probably how Coca-Cola trademarked the script logo earlier than that might have just been in Georgia. Yup.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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